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Could we still hope to see a ranking boost thanks to the switch? Truth be told, it's highly unlikely that HTTPS can help you up with Google rankings.
On the contrary, there are countless examples of how the switch can go terribly wrong: So, if not for rankings and security, why on earth would you run through this tedious process?
You may need to refresh the page, but once you do, it will either say "AMP validation successful" or give you a list of issues to fix.
Many Word Press analytics plugins are already enabling AMP tracking by default.
According to Condé Nast's John Shehata, AMP pages tend to perform better in search both in terms of rankings and CTRs: And even though this improvement is not going to bring your floods of traffic straight away (we have to understand that the majority of mobile search traffic still comes from non-AMP search results), it's quite likely that getting AMPed will pay off soon — AMP already dominates fresh content and its share will only grow.
As for now, AMP is a young and thus quite "experimental" format, and you might want to "let the dust settle" before getting AMPed yourself.
However two months ago Google turned the SEO world upside down, announcing that redirects no longer result in losing Page Rank and you are free to use any type of 3xx redirection without the fear to lose your rankings.
Ever since its launch in search results in February 2016, AMP has been in the SEO news.Some of them are quite logical and expected, but others are Accelerated Mobile Pages project (AMP for short) is a new Google initiative to build a better, more user friendly mobile Web by introducing a new "standard" for building web content for mobile devices.Basically, this new standard is a set of rules that form a simple, lighter version of HTML.However, despite all the buzz around the project, SEOs and webmasters keep treating it quite warily.Is AMP yet another Google fad to come and go within a few months like many of them did before?